SmileTutor is a leading tuition agency for parents and students looking for home tutors. They pride themselves in matching clients with the most qualified tutors.
THE CHALLENGE
With 10 years of operation, SmileTutor has the most comprehensive tutor database and experienced coordinators to help parents, students and tutors find each other effectively. However, they were struggling to improve organic traffic, organic revenue and overall brand visibility. The competitive nature of the tuition agency business, combined with the rapidly changing digital landscape demand a robust SEO strategy to elevate their online presence
THE STRATEGY
1. Technical Optimisation: Conducted a thorough site audit to identify and fix technical issues affecting site performance. We improved the site speed and mobile responsiveness to enhance user experience and search engine ranking. Also, we implemented structured data and schema markup to improve search engine understanding of the site’s content.
2. Content Production: Developed a content calendar focusing on high-quality, engaging, and relevant content tailored to SmileTutor's target audience. We produced 30+ blog posts articles relevant to the education niche, attracting significant organic traffic while showcasing the brand’s unique voice and expertise. We also leveraged keyword research to create content that aligned with popular search queries and customer interests.
3. On-Page Optimisation: – We optimised meta titles, descriptions, and headers to ensure they were keyword-rich and compelling. We have also enhanced internal linking structures to improve site navigation and distribute link equity effectively. Finally, we also refined category pages to better match search intent and improve user engagement.
4. Digital PR: Executed a targeted digital PR campaign to build high-quality backlinks and increase brand authority. We conducted guest posting and collaborate with bloggers within the education niche to create authentic content that will amplify SmileTutor's reach. We have successfully secured features in reputable online publications and education forums to drive referral traffic and boost credibility.
THE RESULTS
The strategic approach has yielded outstanding results for SmileTutor, demonstrating the power of a well-rounded SEO strategy. 60% increase in organic traffic, 50% increase in conversion rates and allowing SmileTutor to rank #2 for the keyword 'Tuition Agency'
